Every business has a name. The value is in the reputation.
We turn the credibility of your leadership into a measurable commercial asset. One that shortens sales cycles, wins pitches, attracts better people and raises what the business is worth.
Trusted by
Christopher MaguireExecutive Editor, BusinessCloud
Niall RatcliffeCEO, noticed.
Amy Stokes-WatersFounder, The Cyber Escape Room Co.
Jack FrimstonCo-founder, We Have A Meeting
Zac ThompsonCo-founder, We Have A Meeting
Lea TurnerFounder, The HoLT
Adam SmithFounder, A-Game Consultancy
Morgan RatcliffeMD, noticed.
Dan KelsallGuerrilla marketer
Lewis KempFounder, Lightbulb Media
Susie Palmer-TrewFounder, Everyday ChangeYou've built something impressive. Now you need to make sure people see it.
Every year the budget goes to the same places. The brand. The website. The advertising. The sales team.
And every year it comes down to price, or to the more recognised name. You shouldn't compromise on price when you don't compromise on quality.
When you lack recognition, you compete on price.
That's not a marketing problem. It's a reputation problem. Nobody owns it, nobody measures it, and nobody has ever put a number on what it costs you.
People don't buy from companies. They buy from people.
Before a buyer reads your case studies, they'll look up who they'll be working with. Before a candidate applies, they look up who they'd be working for.
Investors back founders. Journalists quote individuals. Conferences book people. Acquirers pay for teams. Every meaningful commercial decision about your business comes down to a person forming a judgement about another person.
Advertising is rented. Reputation is owned.
Paid attention depreciates the second you stop paying. Reputation appreciates whether you're in the room or not, and it's the only line on your marketing budget that touches five parts of the P&L at once.
01
Sales cycle
Buyers who already know you arrive further down the process. Fewer meetings, fewer objections, fewer competitors on the shortlist.
02
Win rate
When two companies deliver similar results on paper, the one they've already heard of wins.
03
Price tolerance
Known companies get compared on reputation. Unknown companies get compared on cost. That's the difference between a rate and a fee.
04
Cost per hire
When candidates already know you, hiring gets easier. Lower agency spend, a stronger applicant pool, and better retention once they're through the door.
05
Enterprise value
If you decide to sell, acquirers pay for businesses with market standing and a leadership team the market rates. It's the least quantified line in every valuation conversation, and among the most influential. Everything else you buy touches one of these. This touches all five, and keeps working after you stop spending.
Reputation is the last unmanaged asset on your balance sheet.
Every business has one. It sets what you can charge, who you can hire, how fast you close and what you're worth on the day you sell.
We call it Reputation Capital, and we treat it like any other asset of that size. We measure it, position it, build it deliberately and compound it. We work to build not only yours but your team's brand, which is an invaluable asset on the books.
We don't start with ideas. We start with a number.
Before any work begins we establish where your leadership actually stands. Scored across three dimensions, benchmarked against the competitors you lose to.
Recognised
Do the right people know you exist?
Drives inbound and applications
Respected
Do they rate your judgement?
Drives win rate and pricing
Renowned
Do they come looking for you?
Drives speaking, media and acquisition interest
You get your position, the size of the gap between you and whoever's beating you, and an estimate of what that gap costs per year in lost margin, longer cycles and recruitment spend. We re-score every quarter. That's how you know if any of this is working.
Assess first. Publish last.
Five stages, in this order, whether it's one founder or a leadership team of ten.
01
Assess
We score you and benchmark against the competitors you actually lose to. Interviews with your clients, lost bids and recent hires. A position, a gap and a cost of inaction, before you commit to anything.
02
Position
Not what your founder should post about. What your leadership must become known for to win the work you want, at the prices you want.
03
Prove
Recognition can be fabricated. Respect has to be earned, by saying something nobody else is saying. Frameworks, original research, first-party data, the stuff that makes you stand out. The stage everyone else skips.
04
Publish
Where the studio gets deployed, against a strategy rather than a content calendar. We help you say exactly what you need to say, not what everyone else is already doing.
05
Compound
Quarterly re-scoring, optimisation, and reinvestment into what works. Reputation is the rare asset that appreciates.
Founder-led businesses between £1m and £50m.
Twenty to two hundred and fifty people. Businesses good enough to deserve a reputation they don't yet have.
We work with founders, CEOs, MDs, the real money makers and the commercial and marketing leaders responsible for whether the market knows the business exists at all.
Who it isn't for.
- If you want to go viral. We're building an asset, not an audience.
- If you want content made to a brief, hire a production company. They'll do it well and charge you less.
- If the business isn't good. This only accelerates what the market finds out.
- If your leadership won't give it a few hours a month.
- If you need results this quarter. Reputation compounds, which means it starts slowly.
Everyone else sells direct output. We're accountable for an asset that appreciates.
Coverage. Rented too. When the campaign ends so does the attention, and you own nothing.
Posts. Volume without a thesis. Consistency makes you familiar. It doesn't make you respected.
Assets. Work to a brief. No commercial argument, no measurement.
Identity. They stop at the company and never reach the people the market actually judges.
Private development. Real value, entirely internal. Nothing compounds where the market can see it.
Strategy. A recommendation, a fee, and no accountability to execute any of it.
Reputation Capital. Measured at the start, built deliberately, re-scored quarterly, owned by the business.
Everyone claims results. We'll show you the instrument.
Reputation is normally discussed as a ‘feeling’. We check 65 things, in the same order, against the same written rules, and we record where you improve.
Nothing is measured in isolation. Before we score anything we agree a list of 15 to 20 firms you genuinely compete with, and write down why each one might beat you. That list is what decides where the middle sits, and it is the most consequential decision in the whole exercise. 50 is your sector's median, not a pass mark. A 20 doesn't mean bad. It means most of the firms you lose to are ahead of you here.
Where we look, in the order we work through it.
The start of the process needs nothing from you at all. That's why we can score a firm that has never spoken to us, and why the first conversation starts with a number rather than a pitch.
7 signals. What comes back for your name, your leadership's names, and the phrases buyers type when they don't yet know who to call.
9 signals. Recorded, weighted low on purpose. It's what everybody pictures when they hear reputation, and it's only nine things out of 65.
8 signals. Frameworks, original research, first-party data. Whether you have a position of your own or a version of everybody else's.
7 signals. Coverage in the twelve months behind you, and whether journalists in your sector call you when they need a view.
7 signals. Where you speak, what you judge, which boards and industry bodies you sit on. Awards are scored on whether anyone judged the entry.
6 signals. Abandoned profiles, stale claims, the search results you'd rather nobody found. Cheap to fix and often overlooked.
8 signals. Inbound share, cycle length, win rate, price achieved. Your systems, so this one needs you in the room.
6 signals. Direct applications, agency spend, offer acceptance, what candidates knew about you before they applied.
7 signals. Your clients, the buyers who chose somebody else, recent joiners and the people who turned you down. The part no software will ever do, and the part that controls the next steps.
Against your rivals
The same measurement, run across all 15 to 20 of them. Whoever lands in the middle gets 50, and you sit where you sit. Used wherever there's a real number to compare.
Against a written guide
Where there's judgement rather than a number, what a 0, a 50 and a 100 look like is written down in advance. Anyone following it should reach the same answer.
Against your own past
For figures out of your systems, where no competitor's equivalent exists. We record today and measure the movement. We never dress it up as a comparison against rivals.
What we refuse to count.
Each of these was considered and rejected. You'll ask about at least one of them, so here is the answer in advance.
Follower count as a headline. Recorded, scored low. Forty thousand followers who will never buy are worth less than nine hundred who might.
Software that grades coverage positive or negative. Not accurate enough on a sample this small. Where it matters we read the articles and tell you a person did.
One blended score. You get three numbers next to a named competitor. A single figure with a decimal point implies a precision nobody has.
Anything we couldn't measure again in ninety days. If we can't show it moving, we can't justify charging you for it every month.
Awards you pay to enter. Written down, then scored on whether somebody judged it or you simply bought the place.
Anything we couldn't help you fix. A bad score with no work attached to it is just an unpleasant observation.
In their words.
Renowned are bloody brilliant to work with. They recorded and edited a podcast I was part of. Apart from making me feel totally fine about being on camera (cause I HATE it), the finished product was mega professional, they're not super boring so put you right at ease, and they're a genuinely lovely team. Would 100% recommend working with them on any video project. Skills 10/10. Personality 10/10. What more could you ask for?!
Amy Stokes-WatersCEO @ The Cyber Escape Room Co.I've worked with Renowned on a variety of different occasions now and every single time their excellence and expertise doesn't fail to surprise me. Renowned is one of the smartest teams in the audio-visual space, down to earth, open and friendly. Their owner, Dan, is a creative genius that I would highly recommend to anyone!
Jack FrimstonDirector of the UK's 2nd Best Sales AgencyThe service that they provide at the studio is exceptional and no one embodies this better than the founder, Dan. They're approachable, knowledgeable and make running a podcast effortless. The production for our podcast resulted in more listeners, more leads and great feedback. They offer great work at affordable prices and I would highly recommend it.
Adam SmithCoach, 500+ Success StoriesRenowned has brought to life many of my poorly thought out ideas and has pulled them off with jaunty angles, lovely lighting and brilliant advice. Patient, talented and rooting for you to succeed.
Susie Palmer-TrewChange Leadership, Keynote SpeakerI had the pleasure of working with Renowned while recording the Sales Stoic podcast at the Renowned studio, and their professionalism and expertise stood out immediately. Renowned ensured a seamless recording experience, handling sound production and audio editing with precision and efficiency. Their technical knowledge, combined with their calm and accommodating approach, made the entire process smooth and stress-free.
Renowned's attention to detail and commitment to high-quality audio were evident in every session. They created an environment where we could focus entirely on the content, knowing that the production was in expert hands. If you're looking for a team who can elevate your audio projects with skill and professionalism, Renowned is a fantastic choice.
Zac ThompsonFounder @ We Have a MeetingI've worked with Renowned for several months now on the production and editing of our podcast and lessons for University Of Creative Idiots.
As the name suggests, we are idiots, and we know nothing about audio-visual production. Thankfully, Renowned has been on hand to guide us through every step, helping us to produce scroll-stopping ads, product shots, short skits & meticulously edited episodes for our community.
Aside from their knowledge of the best lighting & equipment, they've also been an absolute joy to work with. Always willing to contribute and even feature in some of the videos. Couldn't recommend them highly enough.
Lewis KempCEO at Lightbulb MediaHow the work gets made.
Strategy you can't execute is a document. Everything we position, we can produce, to a standard that stands ahead of your competitors.
The ones we actually get asked.
I don't want to become a LinkedIn personality.
Neither do we. It's the objection we hear most and it's the right instinct. What we build is different in kind: a documented, evidenced position on your industry, published where your market already takes things seriously. Authority is quiet. It's being the person who is trusted as an expert, not the person posting nonsense daily. If anything we make ever makes you wince, we've failed at our job, not you at yours.
How much of my time does this take?
After onboarding, only a few hours a month per leader. We build systems so a single recorded conversation produces months of material across several formats. If a firm needs more of your time than that, they're using you as production input rather than as the source of a point of view.
How do you actually measure this?
The Renowned Index scores you across Recognised, Respected and Renowned, benchmarked against named competitors, re-scored quarterly. We track leading indicators hard and reach into your specific market. Then we align them with your commercial data. Anyone promising clean attribution on reputation is selling you a dashboard, not a result.
What if the founder leaves, retires or sells?
The right question, and the reason most of our work involves more than one person. We build authority that distributes across a leadership team and transfers into the institution. For businesses heading toward succession or sale, reducing the concentration of reputation in one individual is usually the commercial objective in itself.
Why not just hire a ghostwriter for a fraction of the price?
Do, if what you need is posts. A ghostwriter can make you consistent, and consistency makes you familiar. It doesn't make you respected. That needs an argument the market hasn't heard, evidence behind it, and production that matches the claim. Different disciplines, different costs.
Do you do crisis comms or reputation repair?
No. We build reputation. We don't repair it, suppress search results or manage crises. If that's what you need, we'll introduce you to firms who do it properly.
Find out where you stand.
Most leadership teams have never been told how their market actually sees them. That is the conversation, and it rarely starts where people expect it to.
Every enquiry is read and answered by the people who would do the work, usually the same day